Project details

Duration:6 weeks
My Role:User Research, UX Design, Concept creation, Client management, Documentation

Municipality of Amsterdam, Informaat


4 Master Students

Tools:Notion, Slack, Pen and Paper,, Microsoft Excel, Keynote, Adobe Illustrator, Adobe Indesign

The Problem

The goal of the Municipality of Amsterdam is to be leading the energy transition in the Netherlands and in Europe. The local innovation in energy transition lacks a clear direction, is fragmented and often invisible. In order to achieve its ambitions, the municipality has to better organize how this innovation process happens.

The team with the clients from the Municipality of Amsterdam and the Dutch agency Informaat.


  1. Provide a platform with tools & assets for innovators in energy transition
  2. Describe present and future challenges of the municipality
  3. Be meaningful to the community so people change their social behavior
  4. Connect Amsterdam’s innovators to work together


  • Lead the energy transition in NL and EU
  • Increase energy efficiency
  • Reduce energy consumption
  • Use renewable energy sources


  • Sustainability
  • Community
  • Relevancy
  • Accessibility

The Process

Together with the team, I followed the double diamond process. We started with a diverging ideation phase, followed by a converging concept selection phase. Subsequently, multiple designs were explored in a diverging matter and a final converging process led to the prototype outcome of the project.


I curated a table overview of existing platforms in the fields of innovation and energy transition. It provides brief information and inspiration we might take.

I prepared and conducted six interviews with representatives of the target audience. These were private innovators as well as start-up founders in Amsterdam within the field of energy transition. After analyzing them, I created summary overviews for my colleagues and our clients.

From the insights I gathered during interviews, we created personas that highlight common frustrations and interests of the target audience. These were also used for communication with the client.

Concept selection

We identified three concept directions from existing tools and platforms. After discussions with the clients, we decided to proceed with the ‘surprise’ concept, since it suited the project scope and target audience best.

The Solution

User flows that suggest how to perform crucial actions were developed. The example above is about proposing a new project on the platform. The flows are inspired by best practices found on existing platforms (such as IDEO) as well as specific needs of the target audience and the vision of our clients.

Multiple versions of a sitemap structure were created, until we delivered our final proposal to the client. The sitemap focuses on the priorities of the clients and the users. It inspires the community directly on the landing page and provides overview and structure for project realization.

For the flow from first visit to project participation, we designed example screens for a mobile application structure. Partly they were used for an interactive prototype that present the platform features in a more tangible matter.

Videos recorded and provided by Will Neeteson.


The clients were excited about the outcome of the six week project. They decided to take our findings and outcomes further and launch a bigger project together. To summarize our process, findings and outcomes for them, we created a digital process book.